Future-proofing Laybuy’s growth with an agile CMS

Laybuy launched in 2017, and with over 8000 merchant partners the Kiwi startup has turned the traditional concept of ‘layby’ on its head. Laybuy’s innovative platform allows shoppers to buy and take home goods straight away, then pay for them in six weekly, interest-free instalments.

Laybuy’s payment platform, available in-store and online, brings a host of benefits for both consumers and merchants. Customers can access their favourite brands and the latest products without budgeting for weeks on end or using a credit card. Merchants receive the full payment immediately from Laybuy, as well as experiencing an increase in order value, conversion rates, and customer acquisition by featuring on Laybuy’s growing platform.

Three years after their launch, Laybuy has grown from an ambitious NZ startup to a leading payment platform expanding into Australia and the UK.

Breaking down a monolithic system for future growth and agility

Like many startups, Laybuy’s original system was an original platform that became a challenge when the business experienced rapid growth. With the storefront requiring constant updates to accommodate new merchants and the latest product images, the marketing team would have to go to the very core of the platform to make these frequent yet simple changes. This structure posed a significant risk to the business, as many teams could access to the platform’s mainframe and a minor mistake could bring down the entire system.

Laybuy engaged YouDo to break down the original system and create an agile CMS. This allowed teams to access the areas they needed without risking the whole system and facilitated the expansion of Laybuy’s site alongside the business’s growth.

Laybuy’s Shop Directory offers customers an attractive and engaging online shopping experience. Users can scroll through brands they love knowing that they can shop for goods using Laybuy’s ‘buy now, pay later’ system. With the Shop Directory attracting the most online hits and requiring frequent additions, YouDo created a CMS that allowed Laybuy’s marketing team to easily make product and merchant updates, add engaging content, and ensure the best possible user experience – without risking the entire site.

Laybuy’s growing consumer base required a content management system, with the ability for our marketing team to create engaging content without needing to go to the core of the platform. Previously, making changes to our online storefront risked changing the entire system, but with YouDo’s help, our marketing team is in full control of the content with minimal risk. YouDo built a CMS that empowered our teams to create a delightful experience for customers and merchants.

Justin Soong
CTO, Laybuy

Empowering FinTech startups to maximise success and minimise risk

Ambitious FinTech startups work with YouDo because we speak their language, understand their challenges, and bring strategic solutions that can accelerate future growth. Our team of software development experts build systems that are both innovative and secure, facilitating a startup’s growth while safeguarding their IP. Working with Laybuy was a fantastic opportunity to support a successful New Zealand business making a global impact.

I recommend YouDo as a software development partner because they listen, they’re accommodating, and they’re flexible. In the industry of software development, it’s all about trust, and YouDo were able to demonstrate that they are trustworthy and can do an outstanding job. We loved the creativity they brought to solving a problem.

Justin Soong
CTO, Laybuy

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